Friction started out as just a word that inturn became sketches. Many ideas rushed through my head, skating, roller coasters, bars, trampolines and shoes. The decision was made to go full swing as a shoe/aparrel company. The last image is the finalized version of the logo from initial sketching.
The meaning behind the company is power, strength, speed and calmness. Yellow was used as a showing of both speed and calmness. The logo itself is like a lighting bolt displayin speed and power. Be fast as lightining.