Graphic Design


Friction started out as just a word that inturn became sketches. Many ideas rushed through my head, skating, roller coasters, bars, trampolines and shoes. The decision was made to go full swing as a shoe/aparrel company. The last image is the finalized version of the logo from initial sketching.

Finalized Product

The meaning behind the company is power, strength, speed and calmness. Yellow was used as a showing of both speed and calmness. The logo itself is like a lighting bolt displayin speed and power. Be fast as lightining.